Kristina Tursi
Case #2: Marketing on the Internet
Company: Ford Motor Company
Ford Motor Company employs a house of brands marketing strategy in regards to their online branding efforts. Their brand names include Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, and the Land Rover, but these brand [...]
Archive for February, 2008
Case #2
Posted in Cases on February 22, 2008 | 1 Comment »
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