Comments for Marketing on the Internet http://ktursi1.wordpress.com Professor Kurt Komaromi Wed, 07 May 2008 19:36:52 +0000 http://wordpress.com/ hourly 1 Comment on Case #4 by Kurt http://ktursi1.wordpress.com/2008/04/18/case-4/#comment-6 Kurt Wed, 07 May 2008 19:36:52 +0000 http://ktursi1.wordpress.com/?p=21#comment-6 Kristina: The grade for additional web content is 1 out of 5. There's no other content here but your case studies. The site is very attractive visually and there are a couple of links but you need more content. Kristina:
The grade for additional web content is 1 out of 5. There’s no other content here but your case studies. The site is very attractive visually and there are a couple of links but you need more content.

]]> Comment on Case #4 by Kurt http://ktursi1.wordpress.com/2008/04/18/case-4/#comment-5 Kurt Thu, 24 Apr 2008 19:41:33 +0000 http://ktursi1.wordpress.com/?p=21#comment-5 You've correctly identified Firefox as an example of the gift economy model that Anderson talks about. What's need here is more detail on the foundation and specifically how they generate revenue. You could also discuss the gifting of add-on services and features for Firefox contributed by other programmers. There's also some element of zero marginal cost in distributing this software to a large group of users. Grade - 4 You’ve correctly identified Firefox as an example of the gift economy model that Anderson talks about. What’s need here is more detail on the foundation and specifically how they generate revenue. You could also discuss the gifting of add-on services and features for Firefox contributed by other programmers. There’s also some element of zero marginal cost in distributing this software to a large group of users.

Grade – 4

]]> Comment on Case #3: Building Traffic by Kurt http://ktursi1.wordpress.com/2008/03/21/case-3-building-traffic/#comment-4 Kurt Tue, 25 Mar 2008 14:00:27 +0000 http://ktursi1.wordpress.com/?p=18#comment-4 Very detailed overview of the GM site that demonstrates strong understanding of traffic building strategies. Good description of the task-oriented features of the site. The overview provided of SEO strategies is nicely detailed. Additional information is provided through use of Alexa (thanks for mentioning this resource in class). Your presentation is class was very engaging and really highlighted the SEO features of the site. Great job, Kristina. Grade - 5 Very detailed overview of the GM site that demonstrates strong understanding of traffic building strategies. Good description of the task-oriented features of the site. The overview provided of SEO strategies is nicely detailed. Additional information is provided through use of Alexa (thanks for mentioning this resource in class). Your presentation is class was very engaging and really highlighted the SEO features of the site. Great job, Kristina.

Grade – 5

]]> Comment on Case #2 by Kurt http://ktursi1.wordpress.com/2008/02/22/case-2/#comment-3 Kurt Wed, 27 Feb 2008 03:18:03 +0000 http://ktursi1.wordpress.com/?p=17#comment-3 Excellent analysis of Ford's house of brands strategy. You've provided a detailed summary of URl protocol and navigation strategies along with the strengths/weaknesses of Ford's approach to online branding. Nice job, Kristina. Grade - 5 Excellent analysis of Ford’s house of brands strategy. You’ve provided a detailed summary of URl protocol and navigation strategies along with the strengths/weaknesses of Ford’s approach to online branding. Nice job, Kristina.

Grade – 5

]]> Comment on Case #1 Mass Customization Analysis by Kurt http://ktursi1.wordpress.com/2008/01/30/8/#comment-2 Kurt Tue, 05 Feb 2008 12:12:04 +0000 http://ktursi1.wordpress.com/?p=8#comment-2 Outstanding analysis, Kristina. You've provided a detailed overview of the strengths and weaknesses of both sites. Good rationale for selecting Nike as the superior site. Your blog looks stunning too. Grade -5 Outstanding analysis, Kristina. You’ve provided a detailed overview of the strengths and weaknesses of both sites. Good rationale for selecting Nike as the superior site. Your blog looks stunning too.
Grade -5

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